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La nueva tendencia en Instagram: mostrar la celulitis

Una actriz canadiense dio nacimiento a la campaña que suma seguidoras en todo el mundo con el hashtag #cellulitesaturday. Un grupo de mujeres convoca a las argentinas a sumarse este sábado.

09/12/2016

Hay que esconderla, taparla, eliminarla, es algo malo, algo de lo que sentirse avergozada. Esa es la visión general -o comercial- sobre la celulitis que un grupo de mujeres se propuso desterrar mostrando con orgullo sus cuerpos en Instagram acompañados del hashtag #cellulitesaturday. La tendencia nació en Canadá, pero este fin de semana se replicará en la Argentina con un hasthag traducido al español: #CelulitisSabado.

Kenzie Brenna, de 26 años, fue la primera en "poner de moda" la celulitis. Es actriz y escritora y no tiene un cuerpo perfecto, aunque se alimenta de manera saludable y hace ejercicio. “Me pregunté cuántas personas realmente se preocupan por esto. Usé el hashtag #cellulitesaturday y me dije: ‘¿esto podría ser algo?’ La respuesta fue tan abrumadoramente buena que ahora digo: ‘Sí, es algo'”, contó al medioToday.

Enseguida otras mujeres la acompañaron e Instagram se llenó de cuerpos reales. "Tengo celulitis como el 90 por ciento de la población femenina. No soy menos hermosa por eso, no valdría más si no la tuviera. Mi cuerpo no está mal, no es un problema que deba ser reparado. Mi cuerpo es suave, como el algodón. Y tiene curvas, como un violín", escribió una de las usuarias que se plegaron al #cellulitesaturday. "No es horrible y casi todas las mujeres la tienen. Es como odiar a la gente por tener pelos en los brazos. ¡Todos tenemos pelos en los brazos!", asegura otra de las que reinvidican su cuerpo tal como es.

En el país, el grupo AnyBody Argentina convocó a las mujeres a sumarse para este sábado. "Nuestra sociedad, los medios y las industrias fomentan una imagen 'perfecta', gracias al retoque digital, que no existe en el mundo real", aseguró a Clarín Sharon Haywood, fundadora de la organización y agregó que entre el "80 y el 98 por ciento de las mujeres la tienen".

La modelo XL Brenda Mato ya adelantó que participará de la iniciativa. "Decidí participar porque me parece muy importante la visibilización del cuerpo de forma natural. Mas del 90% de las mujeres en el mundo tenemos celulitis sin importar el peso que tengamos, ¿por qué ocultarla? Nos terminamos avergonzando por algo que es más común de lo que creemos", dijo.

HAPPY #cellulitesaturday MY DARLING DEAR ONES I have cellulite and so does 90% of the female population. I am no less beautiful with it, no more valuable without it. My body is not wrong, it is not a problem to be fixed. My body is soft, like cotton. It is curvy, like a violin. It shows me where I have been and all the things I am because of where I come from. I have learned to listen to it and revere it and allow it to speak to me in a language that's just for me — a body love that's taken years to learn — but one that now flows from my mouth like a native tongue because it was inside of me all along. I celebrate #cellulitesaturday because NOT celebrating my body isn't part of my vocabulary anymore #embracethesquish

Una foto publicada por Gina (@nourishandeat) el

Yaassssssssss kweens. You know what day it is! Do I love this part of my body? No, absolutely not. No matter how many times I talk about it, no matter how many people support me, its engrained in me to understand that "if you have cellulite, that part of your body is not good looking." And some people will read this and nod their head. I get it. But I also recognize that this is from social conditioning. IF YOU THINK for some reason that we are born with a natural distaste for certain body types then you are wrong. Let me give you this example: (This example slays btw) If cellulite wasn't attractive because its inherently in our DNA, then we wouldn't also shame women for having body hair. Makes sense right? Body hair grows on us and yet we shave it off because smooth, white, young looking skin is more desirable than the other. But wait! It's in our primitive mind to look for mates who can survive, so why do we instinctively think that body hair on a woman is unattractive? Considering body hair is developed by biological evolution. BECAUSE WE HAVE BEEN RAISED TO THINK THAT. This is called cultural programming. This has nothing to do with what our cavemen minds think is attractive. And if you've been following my youtube videos I have spoke that our psychology cannot exist without the influence of our culture or the sub cultures around you. That would be called living in a "cultural vacuum" and it doesn't exist. If you recognize this, it's much easier to step out of your body and understand it from a sociological perspective. You can learn so so much about yourself once you realize how our minds and bodies work!! I am no exception to this, cellulite monster inside of me still reigns her ugly head sometimes, but I acknowledge that this is social conditioning and I will not bow down to it. I will try to love myself. Over and over again. No matter how uncomfortable it makes me, no matter how hard, not matter what anyone says: I am on a journey for self love and I WILL NOT STOP. #cellulitesaturday #thisbody #embracethesquish Also lovelies! Pls actually tag me in your pics! If you just @ me, it gets lost. Sowwie

Una foto publicada por Kenzie Brenna (@omgkenzieee) el

*I promise this post has a purpose other than showing you my bum* So this incredibly inspiring girl that I follow, @omgkenzieee has started a movement called #cellulitesaturday and I think that it is SO important!. Guess what dudes, I have cellulite Yes, me. The girl that works out 6x a week, lifts heavy, does cardio, does plyometrics, eats a well balanced and healthy diet HAS CELLULITE! And if you're a woman and you're reading this, you probably have it too because cellulite affects 90% of women. NINETY! But here's another thing, IT IS NOT AN INDICATOR OF YOUR HEALTH OR FITNESS LEVEL! Cellulite is GENETIC. Cellulite is the APPEARANCE of fat cells (which we all have). It's literally just the way your skin lays over your subcutaneous fat tissue (the fat right under the surface of your skin). So YES, cellulite is NORMAL and it is OKAY TO HAVE! It does not mean you're fat. It does not mean you're unhealthy. And you DO NOT "need" to get rid of it. The "issue" with cellulite is not a health and fitness issue; it's a COSMETIC issue. We have been wired to think this stuff is bad but in reality, it's just as normal as having freckles or brown hair. I realize that mine might not be as noticeable as some people's; but it's there and it affects me. Do I love this part of my body yet? No, not at all. The backs of my legs are probably my LEAST favorite part of my body. But I'm working towards accepting it, and I hope you are too because guess what, ITS NORMAL! Happy Saturday beauties #idontwantyourcellulitecream #effyourbeautystandards

Una foto publicada por Marissa Herbstler (@marissaherbstler) el

It's not #cellulitesaturday (which is a very real, very awesome thing), but I wanted to share. I still hate sharing images like this even though I felt so powerful shooting them. I don't necessarily need everyone to decide cellulite is beautiful. Instead, I simply want to reframe the way we view it: it's not ugly and nearly every woman has it. It's like hating people for having arm hair--everyone fucking has arm hair! Everyone fucking has cellulite! Let's fucking get over it. That's a lot of fucks. It felt good. All fucks given. Photo: @kimmulliganphoto #noboringmedia #fatgirlblonde #fatshion #fatvocate #fatbabe #effyourbeautystandards #honormycurves #plusbeauty #plussize #bbw #bodypositive #curves #selflove #plusmodel #bbwmodel #immyownbodygoals #plussizeblogger #stylehasnosize #bigandblunt #iamsizesexy #imnoangel #fullfigurefashion #plusisequal #allbodiesaregoodbodies #whatfatgirlsactuallywear #alternativecurves #nobodyshame #thickthighs

Una foto publicada por Lindsey (@fatgirlblonde) el